Features
- Enhanced Botanical Oils Shown to Promote Alertness and Mental Sharpness in Dogs 7+ Within 30 Days
- High-Quality Protein, Including Chicken as the First Ingredient
- EPA, an Omega-3 Fatty Acid, and Glucosamine Help Support Joint Health and Mobility
- Vitamin A and Linoleic Acid, an Omega-6 Fatty Acid, for Healthy Skin and Coat
- Natural Prebiotic Fiber, Sourced from Wheat Bran, Helps Promote Digestive Health
Nourish Your Dog's Mind
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From less interaction with you to lower engagement in daily activities, there are many signs your dog may be aging. Purina Pro Plan BRIGHT MIND was created out of proprietary research that shows enhanced botanical oils provide an efficient fuel source for the brain in dogs age 7 and older – helping naturally nourish their minds to help them think more like they did when they were younger.
The Journey To Purina® Pro Plan® Bright Mind™
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The Insight
Around age 7, a dog’s glucose metabolism in the brain begins to change, which can affect memory, learning, awareness, or decision-making.There are approximately 87 million dogs in the US* and an estimated 44% of them are seven or older**.
*Nielsen Purina Pet Population Chart – 52 weeks ending 1/20/14.
**Nielsen Custom Analytics – 52 weeks ending 12/28/13
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Purina Discovered
Enhanced botanical oils could be used as an additional energy source for the brain in dogs age 7+.
How?
After years of research, Purina Experts discovered fatty acids derived from botanical oils called Medium Chain Triglycerides (MCTs) can be used in addition to glucose as an energy source for the brain. As a part of an older dog’s total nutrition, these MCTs have been shown to promote alertness and mental sharpness in dogs age 7+.
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The Results
When added to the daily diet of dogs seven and older:
Promoted
- Memory
- Attention
- Trainability
Differences you may in your dog:
- Interaction with you
- Interest in playing
- Ability to adapt and cope with change
Frequently Asked Questions
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When should I start feeding this to my dog?
You should start feeding Purina Pro Plan BRIGHT MIND Adult 7+ when your dog is around 7 years of age.
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How long does it take beore I will see changes in my dog age 7+?
In the Purina feeding study, the dogs who ate the dry dog food formulated with the special blend of enhanced botanical oils showed changes in their cognitive abilities in as little as 30 days.
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Do dogs age 7+ have to keep eating Purina Pro Plan BRIGHT MIND Adult 7+ formula on a daily basis in order to sustain their alterness and mental sharpness?
Yes, they must continue to eat a Purina Pro Plan BRIGHT MIND Adult 7+ formula on a daily basis in order to sustain alertness and mental sharpness.
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Are these formulas appropriate for dogs under 7 years of age?
Our 7+ foods are formulated to address the needs of dogs 7 and older. We recommend using formulas that target puppy and adult life stages if your dog is younger than 7.
Ingredients
Chicken, brewers rice, poultry by-product meal (source of glucosamine), whole grain corn, corn gluten meal, whole grain wheat, corn germ meal, barley, medium-chain triglyceride vegetable oil, fish meal (source of glucosamine), dried egg product, animal digest, fish oil, wheat bran, salt, potassium chloride, Vitamin E supplement, choline chloride, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, L-ascorbyl-2-polyphosphate (source of Vitamin C), niacin, manganese sulfate, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, Vitamin B-12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), and sodium selenite
Guaranteed Analysis
Crude Protein (Min) 28%
Crude Fat (Min) 12%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.3%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Selenium (Min) 0.3mg/kg
Vitamin A (Min) 14000IU/kg
Vitamin E (Min) 460IU/kg
Ascorbic Acid* (Min) 70mg/kg
Docosahexaenoic Acid (DHA)* (Min) 0.15%
Eicosapentaenoic Acid (EPA)* (Min) 0.15%
Glucosamine* (Min) 500ppm
Omega 3 Fatty Acids* (Min) 0.4%
Omega 6 Fatty Acids* (Min) 2%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Feeding Instructions
RECOMMENDED DAILY FEEDING AMOUNTS*
*Using a standard 8 oz/250 ml measuring cup which contains approximately 106 g of Pro Plan.
We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.
MAKING THE SWITCH TO PRO PLAN
Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.
Provide adequate fresh water in a clean container daily.
For your pet's health, see your veterinarian regularly.
