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Pro Plan®

Pro Plan Bright Mind Adult 7+ Chicken and Rice Formula Dog Food

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From less interaction with you, to lower engagement in daily activities, there are many signs your dog may be aging. Purina® Pro Plan® Bright Mind™ was created out of proprietary research that shows enhanced botanical oils provide an efficient fuel source for the brain in dogs age 7 and older--helping naturally nourish their minds to help them think more like they did when they were younger.

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Bright Mind Adult 7+ Chicken and Rice Formula provides complete and balanced nutrition for maintenance of adult dogs.


Meet Lady, age 10, and her owners who experienced the incredible difference Purina® Pro Plan® BRIGHT MIND™ Adult 7+ made in their dog. Purina Pro Plan Bright Mind promotes alertness and mental sharpness in dogs 7 and older. (Watch the video) 

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Features

  • Enhanced Botanical Oils Shown to Promote Alertness and Mental Sharpness in Dogs 7+ Within 30 Days
  • High-Quality Protein, Including Chicken as the First Ingredient
  • EPA, an Omega-3 Fatty Acid, and Glucosamine Help Support Joint Health and Mobility
  • Vitamin A and Linoleic Acid, an Omega-6 Fatty Acid, for Healthy Skin and Coat
  • Natural Prebiotic Fiber, Sourced from Wheat Bran, Helps Promote Digestive Health


Nourish Your Dog's Mind

 
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From less interaction with you to lower engagement in daily activities, there are many signs your dog may be aging.  Purina Pro Plan BRIGHT MIND was created out of proprietary research that shows enhanced botanical oils provide an efficient fuel source for the brain in dogs age 7 and older – helping naturally nourish their minds to help them think more like they did when they were younger.
 

The Journey To Purina® Pro Plan® Bright Mind™


 
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The Insight
Around age 7, a dog’s glucose metabolism in the brain begins to change, which can affect memory, learning, awareness, or decision-making.There are approximately 87 million dogs in the US* and an estimated 44% of them are seven or older**.

*Nielsen Purina Pet Population Chart – 52 weeks ending 1/20/14.
**Nielsen Custom Analytics – 52 weeks ending 12/28/13

 

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Purina Discovered
Enhanced botanical oils could be used as an additional energy source for the brain in dogs age 7+.

How?
After years of research, Purina Experts discovered fatty acids derived from botanical oils called Medium Chain Triglycerides (MCTs) can be used in addition to glucose as an energy source for the brain. As a part of an older dog’s total nutrition, these MCTs have been shown to promote alertness and mental sharpness in dogs age 7+.


 

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The Results

When added to the daily diet of dogs seven and older:

Promoted

  • Memory
  • Attention
  • Trainability

Differences you may in your dog:

  • Interaction with you
  • Interest in playing
  • Ability to adapt and cope with change
     

Frequently Asked Questions

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When should I start feeding this to my dog?
You should start feeding Purina Pro Plan BRIGHT MIND Adult 7+ when your dog is around 7 years of age.

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How long does it take beore I will see changes in my dog age 7+?
In the Purina feeding study, the dogs who ate the dry dog food formulated with the special blend of enhanced botanical oils showed changes in their cognitive abilities in as little as 30 days.

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Do dogs age 7+ have to keep eating Purina Pro Plan BRIGHT MIND Adult 7+ formula on a daily basis in order to sustain their alterness and mental sharpness?
Yes, they must continue to eat  a Purina Pro Plan BRIGHT MIND Adult 7+ formula on a daily basis in order to sustain alertness and mental sharpness.

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Are these formulas appropriate for dogs under 7 years of age?
Our 7+ foods are formulated to address the needs of dogs 7 and older.  We recommend using formulas that target puppy and adult life stages if your dog is younger than 7.

Ingredients

Chicken, brewers rice, poultry by-product meal (source of glucosamine), whole grain corn, corn gluten meal, whole grain wheat, corn germ meal, barley, medium-chain triglyceride vegetable oil, fish meal (source of glucosamine), dried egg product, animal digest, fish oil, wheat bran, salt, potassium chloride, Vitamin E supplement, choline chloride, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, L-ascorbyl-2-polyphosphate (source of Vitamin C), niacin, manganese sulfate, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, Vitamin B-12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), and sodium selenite

Guaranteed Analysis

Crude Protein (Min) 28% Crude Fat (Min) 12% Crude Fiber (Max) 3% Moisture (Max) 12% Linoleic Acid (Min) 1.3% Calcium (Ca) (Min) 1% Phosphorus (P) (Min) 0.8% Selenium (Min) 0.3mg/kg Vitamin A (Min) 14000IU/kg Vitamin E (Min) 460IU/kg Ascorbic Acid* (Min) 70mg/kg Docosahexaenoic Acid (DHA)* (Min) 0.15% Eicosapentaenoic Acid (EPA)* (Min) 0.15% Glucosamine* (Min) 500ppm Omega 3 Fatty Acids* (Min) 0.4% Omega 6 Fatty Acids* (Min) 2% *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Instructions

RECOMMENDED DAILY FEEDING AMOUNTS* *Using a standard 8 oz/250 ml measuring cup which contains approximately 106 g of Pro Plan. We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily. MAKING THE SWITCH TO PRO PLAN Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. Provide adequate fresh water in a clean container daily. For your pet's health, see your veterinarian regularly.

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